Oddin.gg Powers Coolbet’s Esports Betting Expansion with Market-Leading Solutions

Coolbet has partnered with Oddin.gg to enhance its esports coverage, starting with the integration of Oddin.gg’s Odds Feed to deliver a best-in-class experience to bettors across almost all of its active markets. The collaboration marks a strategic milestone for both companies, built on shared goals of innovation, reliability, and long-term growth.

This multi-year partnership supports Coolbet’s global expansion strategy by incorporating Oddin.gg’s industry-leading solutions to deliver scalable, high-quality esports betting coverage. Both teams are aligned in their focus on operational excellence and collaboration beyond day-to-day delivery—including upcoming joint education initiatives and local engagement programs. Since going live in late 2024, the integration has already delivered measurable results—most notably an 80% increase in GGR from November 2024 to March 2025.

Coolbet selected Oddin.gg following a comprehensive evaluation of several providers, prioritizing long-term reliability and product quality. The decision reflects Oddin.gg’s ability to consistently deliver scalable solutions and trusted performance in fast-moving, regulated markets.

Commenting on the collaboration, Christian Erlandsson, Director of Sports at Coolbet, said: 

“Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together—like joint industry panels and knowledge-sharing initiatives.”
 

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: 

“Coolbet is an ambitious and forward-thinking partner. From the very start, they were clear about what they wanted to achieve, and it’s been a pleasure to support their growth with our solutions. We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we’re excited about what we can build together—not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users."

ABOUT COOLBET

Launched in 2016, Coolbet is a multi-award-winning online gaming operator and sportsbook brand, part of GAN Ltd. The company offers sports betting, casino, and poker products across multiple markets using proprietary software and technology. With a strong emphasis on transparency, product development, and responsible gaming, Coolbet serves close to two million registered users across Europe and Latin America.

Headquartered in Tallinn, Estonia, Coolbet operates with over 400 employees and holds gaming licenses in Estonia, Sweden, and Malta.
 

ABOUT ODDIN.GG

Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg’s clients benefit from its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, bet builder, live esports data, and marketing services.

The company maximizes its partners’ profitability by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betano, ESPNbet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, Betby, and many more sportsbook and platform providers on a global scale.

Oddin.gg is currently licensed in Arizona, New Jersey, Colorado, West Virginia, Ohio, US, and Ontario, Canada, and is in the process of acquiring multiple more licenses in North America.