Oddin.gg Partners with Veikkaus to Power Finland’s Esports Betting Ambitions

Oddin.gg, the leading B2B provider of esports betting solutions, is proud to announce a new partnership with Veikkaus, Finland’s state-owned betting operator. The agreement will see Oddin.gg’s technology and data powering Veikkaus’s growing esports offering—starting with a strong focus on Counter-Strike 2 (CS2).

Veikkaus has set ambitious goals for its esports portfolio, aiming to double related revenue within the next year. To support this growth, the operator is strengthening its focus on quality content, reliable infrastructure, and innovative engagement formats—all areas where Oddin.gg’s solutions will play a central role.

Veikkaus’s focus on CS2 made Oddin.gg a natural fit. Alongside traditional markets, Oddin.gg also brings exclusive CS2 Duels via its 24/7 Fast Betting Content offering, adding fresh engagement opportunities for bettors. This blend of data depth and product innovation supports Veikkaus’s commitment to delivering a best-in-class esports betting experience for its Finnish base.

Andreas Reimblad VP, Sports Betting at Veikkaus, commenting on the partnership said:

“Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience. What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position. Together, we can take esports betting at Veikkaus to the next level, and we are extremely excited to work together with Oddin.gg.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg added: 

“What makes this partnership exciting is the mindset Veikkaus brings. They’re serious about growing their esports offering and are already thinking beyond the basics—looking at things like local tournament data, new formats, and long-term product development. It’s the kind of collaboration where we can create something genuinely impactful—not just deliver and walk away.”

ABOUT VEIKKAUS

Veikkaus is Finland’s state-owned gaming operator, holding the exclusive right to operate gambling games in mainland Finland. Its offerings include gambling services such as lotteries, sports betting, casino games, and scratch cards. 

Established in 2017 through the merger of three organizations—Veikkaus, Fintoto, and the Slot Machine Association (RAY)—the company operates under exclusive rights granted by Finnish law. Since becoming a group in 2022—with the launch of its subsidiary Fennica Gaming to commercialize in-house solutions internationally—Veikkaus has continued to evolve its domestic and international activities.
 

ABOUT ODDIN.GG

Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg’s clients benefit from its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, bet builder, live esports data, and marketing services.

The company maximizes its partners’ profitability by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betano, ESPNbet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, Betby, and many more sportsbook and platform providers on a global scale.

Oddin.gg is currently licensed in Arizona, New Jersey, Colorado, West Virginia, Ohio, US, and Ontario, Canada, and is in the process of acquiring multiple more licenses in North America.