Oddin.gg Strengthens Sales Leadership with Todd McCully Hire

Oddin.gg has hired Todd McCully as Head of Sales to lead the company’s commercial strategy as it continues to scale globally.

With over a decade of senior leadership in the sports betting and data industry, McCully most recently served as Head of Sales, APAC at Sportradar before working as an independent consultant. His background includes driving regional expansion, managing global operator relationships and building partnerships across Australia, the United Kingdom and the wider Asia-Pacific region, as well as other international markets. 

The hire follows the recent appointment of Martin Lycka as Vice President of Institutional Affairs and reflects Oddin.gg’s continued investment in both commercial execution and regulatory engagement. With seven licenses now confirmed across North America and further market expansion underway, the company is strengthening its leadership structure to support growing demand for esports betting solutions.

As Head of Sales, McCully will oversee Oddin.gg’s global partnership strategy, working with operators and platform providers to deploy the company’s esports betting ecosystem across multiple jurisdictions.

Todd McCully, Head of Sales at Oddin.gg, commented: 

“I've spent over a decade in sports betting and data, and what drew me to Oddin.gg is straightforward: they’re the clear leader in B2B esports betting with proven technology and a strong regulatory foundation. The timing is right. Markets are maturing, operators are recognizing esports as a core part of their product offering, and Oddin.gg has the infrastructure in place to support that growth.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, said: 

“Todd’s appointment to Head of Sales is a significant step forward for our commercial strategy. His experience building partnerships across multiple jurisdictions, combined with his deep understanding of what operators need in regulated environments, makes him the right leader for this role. As esports betting matures globally and more markets open up, having someone with Todd’s track record will be crucial in helping our partners capitalize on the opportunities ahead.”

About Oddin.gg

Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg’s clients benefit from its multi-award-winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, bet builder, live esports data, and marketing services.

The company maximizes its partners’ profitability by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betano, theScore Bet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, Betby, and many more sportsbook and platform providers on a global scale.

Oddin.gg is currently licensed in Arizona, New Jersey, Colorado, West Virginia, Ohio, Maryland, US, and Ontario, Canada, and is in the process of acquiring multiple more licenses in North America.