Oddin.gg Leads the Way with Exclusive “Deadlock” Betting Markets
Published: 9/23/2024
Oddin.gg continues to push the boundaries of esports betting, becoming the first esports betting solutions provider to offer betting markets for Deadlock—an upcoming game still in its early development stage, yet one poised to offer an entirely new experience for bettors. Despite access being limited to friend invites via playtesters in the closed beta phase, Deadlock has already attracted over 100,000 players. Oddin.gg has prepared its models and teams in record time to deliver customers a new, unique esports betting opportunity with the launch of a streamers’ tournament.
This streamers’ tournament marks the first step in building a competitive ecosystem around Deadlock, with further tournaments planned to boost engagement. By enabling bets on popular streamers, Oddin.gg provides its partners with a new way to attract and retain bettors, while expanding their esports offerings with emerging titles.
The tournament took place in September 2024, featuring a best-of-3 format. The betting product included Pre-match and Limited Live betting, having offered 7 core markets to explore:
- Match Winner ID
- Match Handicap (Home/Away)
- Number of Maps
- Match ScoreBO#
- Map Winner Two-Way
- Home/Away Team to Win at Least 1 Map
- Match Winner Double Chance
Deadlock has been integrated into Oddin.gg’s existing esports portfolio, with matches available through the same feed as all other sports to existing clients. Clients can access market descriptions through the Odds Feed API or via the corresponding Odds Feed SDK interface from Oddin.gg. This offering also includes Oddin.gg’s renowned Risk Management services, ensuring that all betting opportunities maintain acceptable risk levels and integrity measures, even in the special setup and context of this tournament.
ABOUT Deadlock
Deadlock is an upcoming action game developed and published by Valve, a world-renowned game studio behind titles such as Half-Life, Counter-Strike, and Dota2. The game blends elements from two popular genres: hero shooters and MOBA (multiplayer online battle arenas). Since its playtesting began in 2023, Deadlock has garnered over 100,000 concurrent players, and was officially revealed to the public in August 2024.
The gameplay is a 6v6 MOBA-style third-person shooter, where players control unique heroes tasked with escorting non-player characters (NPCs) along lanes to destroy the opposing team’s stationary defenses. Once these are breached, the enemy’s "Patron," a large, magically animated golem, is revealed and must be defeated to secure victory.
The game includes various mechanics such as skill upgrades, ability unlocks, and ziplines for faster navigation. Currently, there are 21 playable heroes. While still in early development with a large amount of temporary art and experimental gameplay, Deadlock is set in an alternate version of New York City, blending 1930s Prohibition-era themes with occult elements to create a unique, dark atmosphere.
ABOUT ODDIN.GG
Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg’s clients benefit from its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, live esports data, and marketing services.
The company maximizes its partners’ profitability by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betsson, Betway, Yolo Group, Stake, OpenBet, Vibra Gaming, Betby, and many more sportsbook and platform providers on a global scale.
Oddin.gg is licensed in New Jersey, Colorado, West Virginia, Ohio, and Ontario, Canada, and is in the process of acquiring multiple more licenses in the US.
