Oddin.gg's commitment to growth in the U.S., Canada, and Latin America was further cemented with the establishment of its Trading Hub in Lima, Peru in April 2023. This hub has enhanced the company's esports tournament coverage in the Western Hemisphere, addressing time zone challenges and optimizing trading operations. The Lima team works in tandem with the European Trading team, boasting over 80 traders across more than 15 titles. This expansion was  set to offer bookmakers real-time coverage of esports tournaments globally, increased accessibility to the Latin American and North American markets, and superior support from Oddin.gg's trading team.

Latin America's esports segment is experiencing a surge in growth, and Oddin.gg is at the forefront and committed to provide platforms and operators an exceptional esports proposition so they can attract a whole new target group and secure strategic growth. In 2023 Oddin.gg was present in numerous events in LATAM with the aim to share knowledge and to provide experience around this massive business opportunity, a business that is already very strong in other continents. The esports audience in LATAM already exists and Oddin.gg has a clear focus on countries like Brazil, Mexico, Colombia, Peru and Argentina. Given the recent development in Brazil as a newly regulated online betting market as well as respecting the cultural differences, the largest country in LATAM will receive additional attention.

The Brazilian betting market is interesting for both local as well as international companies with significant future potential, yet already flourishing. The esports ecosystem has its own special place. Oddin.gg is preparing all partners to cater to the market, including strengthening its own partnerships team. The company is happy to announce an addition of Rafael Brunacci to its dynamic team as the Business Developer Manager for LATAM. Alongside Juana Bischoff, Rafael aims to strengthen Oddin.gg's foothold in the LATAM market. The duo is anticipated to build and nurture a robust partnership network and enhance Oddin.gg's regional influence.

In line with the expansion strategy, Oddin.gg is actively participating in key regional exhibitions and will be showcasing the innovative solutions at the SBC Summit Rio 2024, scheduled for 5-7 March, and Sigma Americas 2024 from April 23-26. These exhibitions serve as important platforms for Oddin.gg to demonstrate the commitment to the region and engage with industry leaders and potential partners.

Additionally, Oddin.gg has already established strong working relationships with renowned brands in the region, including Betway, Retabet, sportsbet.io, Altenar, Betby, Bitler, Betkeko, and Jugadon, among others. These partnerships underscore Oddin.gg's dedication to investing in the region through a multifaceted approach, encompassing trading team expertise, sales initiatives, and strategic collaborations.

Overall, Oddin.gg's focused efforts in LATAM reflect a deep understanding of the market dynamics and a commitment to providing exceptional services and support to partners. The company's proactive expansion, key appointments, strategic exhibitions, and flourishing partnerships are collectively steering Oddin.gg towards a position of leadership and influence in the dynamic and rapidly evolving Latin American esports landscape.