Oddin.gg will fuel the esports betting experience on the Balkan Bet platform


With a rich history spanning since the late 90’s, Balkan Bet is the most prominent betting brand in Serbia, serving bettors through 85+ betting shops and its online platform. Balkan Bet offers a variety of engaging products from live sports betting to casino iGames, and now will open its platform to the esports fans, too.

Oddin.gg provides a 360°esports betting ecosystem, with the aim of helping its partners to engage a new generation, improve profitability, and drive volume 24/7. Oddin's solution covers 15+ titles, and are designed to help their clients to connect with the community of esports enthusiasts. Users can delve into a diverse selection of esports events, spanning popular titles such as League of Legends, CS:GO, Dota 2, and Valorant. Implementation of the iFrame opens Balkan Bet to the hearts and minds of esport fans, gamers and bettors in the Balkan region.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, says: “We are excited and honored to provide Balkan Bet with our iFrame solution. We are sure this collaboration will expand their esports presence, bring more engagement and attract new bettors in their target markets.”

Mirza Capra, Head of Sportsbook at Balkan Bet, comments: "We are thrilled to partner with Oddin.gg and utilize their innovative iFrame solution to elevate our platform and provide our customers with an unmatched esports betting experience. This collaboration aligns perfectly with our commitment to delivering top-notch services to our clients and solidifying our position as the leading player in the competitive Balkan market."


Founded in 1999, Balkan Bet has a rich history in the gaming industry. It all began with the opening of the first bar in Hotel Balkan, which led to the birth of the well-known brand "Kladionice Balkan". In response to global trends and market demands, a new legal entity, Balkan Bet doo, was established in 2015, specializing in online betting and games of chance through electronic communication.

In 2017, the esteemed German company Merkur International joined their team, bringing a wealth of experience in both land-based and online betting systems. As part of the GAUSELMANN Group, Merkur is a leader in the field of games of chance on the German market. Today, with over 85 shops across Serbia, Balkan Bet boasts a strong presence in the region. With over 1,100 dedicated employees, their team is committed to providing the highest quality service to their customers.

For more information, visit www.balkan bet.biz.


Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners through its end-to-end esports betting ecosystem. Oddin.gg’s partners can take advantage of its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, and marketing services.

The company maximizes its partners’ profitability by combining machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betway, Yolo Group, LOOT.BET, Aspire Global, Altenar, Softswiss, and many more sportsbook and platform providers on a global scale.


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