World-leading esports odds feed, risk management, and iFrame solutions provider Oddin.gg is very proud to announce a landmark partnership with SportPesa, the leading betting company in Africa and further afield. SportPesa will use Oddin.gg’s esports iFrame solutions to improve the quality of its services, starting immediately.

SportPesa is the pioneer of online sports betting in Africa is now providing Oddin.gg’s esports solutions across Kenya and Tanzania and its other strategic markets. The partnership is the first foray into esports for SportPesa.

Adam Beighton, Director at SportPesa commented on the partnership: “We have been monitoring the esports ecosystem for quite some time and we believe that the time to invest is right now. We want to increase our content as well as to cater to a more diverse demographic as there is a tremendous potential for the future growth.

We are very excited to join forces with Oddin.gg on this journey and to seamlessly incorporate their multi award-winning iFrame solutions into our app and platform.

Oddin.gg have proven themselves to be a rock-solid partner in the world of esports betting, and we are confident this collaboration will improve our offerings and provide the best experience and value to our customers across our network. We chose to work with Oddin.gg because of their stellar reputation, industry-leading uptime and the high quality products they offer.

Marek Suchar, Oddin.gg's co-founder and Managing Director said: “Africa is already an immense market for traditional betting, with all signs showing that esports betting in this market has been also growing a lot. We are excited to support our new partner SportPesa with the best possible esports betting solution on the market. SportPesa is one of the most recognized betting brands in Africa, and we feel confident that this partnership will help us expand our reach into this fast-developing market.”

SportPesa has integrated Oddin.gg’s iFrame solutions, which include live-betting opportunities for well-known esports titles, as well as esports simulators such as football. The solution is delivered via esports-centric layout with live stream and other benefits and entertainment for customers.

About Oddin.gg: Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners through its end-to-end esports betting ecosystem. Oddin.gg’s partners can take advantage of its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, and marketing services. The company maximizes its partners' profitability by combining machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betway, Yolo Group, Thunderpick, Aspire Global, Altenar, Softswiss, and many more sportsbook and platform providers on a global scale.

About SportPesa: SportPesa is a sports betting and technology company founded in 2014. Pioneering the market in Kenya and Tanzania together with its offerings in other key strategic markets. The company provides a wide array of sports betting services, and is also a well-known partner of major sports teams.