Oddin.gg Appoints Martin Lycka as VP Institutional Affairs

Oddin.gg has appointed Martin Lycka as Vice President of Institutional Affairs, strengthening the company’s regulatory and responsible gambling expertise as esports betting expands across regulated markets globally.

Lycka brings more than 15 years of senior regulatory and responsible gambling experience across Europe, North America, and Latin America. Most recently, he served as Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, where he led regulatory strategy across the Americas and managed esports-related regulatory matters globally. He also serves on the Board of Directors of the American Gaming Association.

Prior to Entain, Lycka held senior regulatory roles at GVC Holdings and Paddy Power Betfair, leading licensing efforts and regulatory strategy across multiple jurisdictions.

In this new role at Oddin.gg, Lycka will work closely with regulators, policymakers, publishers, tournament organizers, industry and integrity bodies, ensuring the company’s esports betting solutions continue to meet evolving compliance standards. Based on the U.S. East Coast, Lycka will support the company’s expansion into additional regulated jurisdictions globally, with this newly created position reflecting growing industry demand for suppliers with strong institutional credibility.

Martin Lycka, VP Institutional Affairs at Oddin.gg, said:

“Esports betting has experienced significant development within fully regulated environments. This has been the outcome of proactive engagement, education, transparency, and open dialogue with regulators. Oddin.gg, as an industry pioneer, has built its approach around those principles, and I'm looking forward to supporting the company as it scales across many more global markets.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added:

“As esports betting continues to scale, institutional credibility becomes just as important as product quality. Martin brings deep regulatory experience and a practical understanding of what regulators seek to become comfortable with innovative betting products. His appointment strengthens our ability to engage constructively with regulators, addressing integrity, governance, and technological concerns, and to support partners operating in complex regulatory environments.”

About Oddin.gg

Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg’s clients benefit from its multi-award-winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, bet builder, live esports data, and marketing services.

The company maximizes its partners’ profitability by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betano, theScore Bet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, Betby, and many more sportsbook and platform providers on a global scale.

Oddin.gg is currently licensed in Arizona, New Jersey, Colorado, West Virginia, Ohio, US, and Ontario, Canada, and is in the process of acquiring multiple more licenses in North America.