ICE London 2022, the world’s most sought after and most attended gaming exhibition has come to an end. ICE ( International Casinos Exhibition) services the entire gaming spectrum, with attention to both land-based and digital channels. Through the years, ICE has evolved into a global gaming hub for all industry professionals.

Oddin.gg’s partner BETBY exhibiting at ICE London 2022.

By the numbers, this year’s event, the first ICE in 2 years due to the pandemic, clearly signified that the market is on the rebound. Bringing together industry experts from 158 jurisdictions, exhibitors from 59 markets, 400+ suppliers and 550+ of the most forward-thinking industry providers, the exhibition helped more than 35,000 attendees discover all the latest gaming innovations.

Marek Suchar, Co-Founder and Managing Director of Oddin.gg, commented: “It was great to be back at ICE, finally meeting many partners, prospects and clients in person. Business is done essentially with people, therefore having that personal connection is paramount. The conference was busy as always with back-to-back meetings across 3 days, from the very beginning till the very end. But that is the charm of ICE: what might take you weeks or months can be accomplished in a few busy days. I am extremely grateful for the recognition of esports as the fastest growing betting vertical as well as cementing the reputation of Oddin.gg as a major player within the industry.”

Adam Savinson from Betway receiving gift from Managing Director of Oddin.gg

Oddin.gg not only attended ICE 2022, but was also a sponsor of one of its most iconic events: the legendary London Baby Party, which has been, by far, the largest networking event and party at every ICE London. This year’s London Baby Party, attended by well over 1000 people, took place at the magnificent Natural History Museum.

As sponsors of the ICE London Baby Party, held on April 12 – the first day of the exhibition – we hosted more than 80 of our own guests in a venue that words fail to describe: the magnificent Hintze Hall of the Natural History Museum, with its jaw-dropping blue whale skeleton hanging from the ceiling and the equally spectacular Earth Hall with its Jurassic period stegosaurus!

SBC Baby London Party sponsored by Oddin.gg at Natural History Museum.

The champagne of the first night was followed by coffee on the following morning as our team engaged in a fair amount of working and networking. We distributed informative tri-fold leaflets promoting our partnership with the sportsbook operator Betby and sportsbook software supplier Altenar.

Vlastimil Venclik, Co-Founder and CEO of Oddin.gg, said: “I very much enjoyed this ICE edition. We could finally meet our business partners in person and have productive discussions with them. This was not possible during Covid lockdowns and I so appreciated that personal connection. I believe that we forged a lot of new partnerships, so stay tuned for future announcements.”

Paul from SB22 receiving a gift from Oddin.gg CEO.

Moreover, our team visited and discussed with several of our existing partners who were there with their own exhibitions. Among them, just to name a few, were leading online gaming platform and casino software providers Aspire Global, world famous online gambling company Betway, content and production services provider SIS (Sports Information Services), US Esports Betting platform EEG and more.

Oddin.gg partner Altenar exhibiting at ICE London 2022.

In conclusion, this year’s much anticipated exhibition was extremely successful and well-received. Filled to the brim with decision-makers (a solid 90%+ of attendees), ICE presented tremendous opportunities for connecting with industry peers and getting ahead of the curve. And this is exactly what we did.

ICE London 2022 may have ended, but our work on the follow-ups has just started!


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